Branding

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Branding

What folks call “branding” these days, we have always called voice or identity. If you were to meet your company, your service as a person—what impression do you need to convey? What message would you wish to deliver? What makes your enterprise unique? Why work with you? What memory of an exchange would you want to endure? We look to forge a singular identity that sets you apart, that defines and accentuates.

The deliverables of branding are many. Most believe that the paramount product is brand identity—the logo. While most believe that the brand identity is everything, we believe it is part of something much larger. Visual identity can certainly help define your position, but you wouldn’t go back to a restaurant just because it had a great logo. Quality of service, product, experience and culture are all vital parts of the identity equation. Besides, you may have a perfect logo, already. What you need is a fully-developed identity.

While most believe that the brand identity is everything, we believe it is part of something much larger.


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3945 South Atherton • State College, PA • 16801